Local Manufacturer Starts Earning $20K Per Month … Selling Stickers!

Vinyl Graphics (Automotive Catalog Corp) is a warehouse distributor that offers a professional line of automotive graphics and trim products. Starting in 1985 as a warehouse distributor selling pinstripes to body shops, we have expanded both our product lines and our customer base. We are now one of the largest automotive trim distributors in the United States. Our company is made up of three main divisions; automotive, custom graphics, and sign material.

Dale of Automotive Catalog Corp asked Brian Bateman to create an e-commerce website for their Vinyl Graphics division. At the same time, Dale had commissioned three other web developers to create different websites for their different divisions, so that he could compare the outcomes.

Brian Bateman provided them with a domain name, VinylGraphics.net, website hosting, SSL certificate, and a brand new e-commerce website using PayPal for credit card transactions. The website contained thousands of products, customizable products, and Brian Bateman began providing search engine optimization services after the site’s launch, which was only 90 days after beginning the project.

Working with each of the different SEO and E-Commerce development companies, so that he could compare real-world results, the new VinylGraphics.net was a clear winner, with two of the competing sites making no sales whatsoever and the third making only a handful of sales. VinylGraphics.net was selling an average of $20,000 per month in products due to its ease of use for the customers and thanks to the search engine rankings at #1 for every one of the products in the entire catalog.

During the first year, Brian Bateman trained the Automotive Catalog Corp in-house team of graphic artists and designers to manage and maintain the website, process orders, and to maintain the “Authority” gained in the search engines.

After working on their own for several years, Dale called Brian Bateman again right after the economic crisis of 2008 and stated “Brian, if we don’t turn things around quickly, we’re going to have to lay off two people”.

Thirty days later, Dale called Brian again and said “Brian, I don’t know what you do or how you do it, but we’re going to have to hire three new people to keep up with all new orders coming in”.

 

Challenges:

• • Transition from Catalogs to Online E-Commerce
  • Search Engine Optimization
  • Train Staff to Manage & Maintain Site
  • Website Maintenance
  • Website Security

 

Key Services:

• • E-Commerce Development
  • Website Design
  • Content Organization CMS
  • Search Engine Optimization
  • PCI Compliance

 

Outcomes:

• • Domination in Both Google & Bing Organic Search Engine Results
  • Consistent #1 Rankings for All Branded Phrases
  • Retail E-Commerce
  • Client Was Able to Discontinue Catalog Printing
  • Helped Company Survive & Grow During 2008 Crisis
  • Record Breaking Sales Month Over Month