Client Reviews
Pools Contractor Shifting to Wholesale E-Commerce with 1MM+ Parts, National SEO, Data Analysis
A local swimming pool contractor asked Brian Bateman of DOYJO to help them transition from a construction contractor to a wholesale provider of swimming pool and hot tub parts.
There are over 1 million separate parts for all of the different swimming pool brands and hot tub brands, so this was a large scale e-commerce site. Brian Bateman of DOYJO helped obtain live database feeds from manufacturers of each of the components and electric motors available at any given time and allow those to feed the e-commerce website in real-time.
Competing e-commerce websites had access to the exact same data, so Brian Bateman created an e-commerce website that could dynamically and instantly re-write the descriptions and titles of the products in a way that allowed the website to dominate in Google organic search results for virtually every product in the 1 million + products throughout the database.
Challenges:
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- Develop Wholesale E-Commerce Website
- Make Standard Data Unique Though Programming
- Organic Search Engine Optimization
- Live SQL Database Product Feeds
- Copywriting & Content to Support SEO
- Website Maintenance
- Website Security
Key Services:
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- E-Commerce Development
- Wholesale Process
- SQL Database Programming
- Website Design
- Content Organization CMS
- Organic Search Engine Optimization
Outcomes:
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- Beautifully Designed Website
- Standard Product Data Made Unique
- Owner is Able to Process Orders via Site Management
- Domination in Organic Search Engine Results Across the US
- E-Commerce Sales Being Generated Every Day
